MEDIA is the informational communication tools or resources utilized to deliver and store data or information. The term specifically refers to elements of the mass media communications sector, including print media, broadcasting, the television media, films, photography, publishing, and radio. It usually refers to a physical medium such as paper, plastic, glass, or other solid media that can be retrieved, but not in a continuous and uniform manner. Often, the term is used synonymously with information media. There are several types of media that fall under the broader umbrella of media.
For example, newspapers refer to the printed version of the newspaper. Film-based media includes motion pictures (i.e. video), television shows (like TV serials), movies, music videos, short films, animation, and sound tracks. Digital mass media also includes computer software (for instance, software for games), live access TV (live television broadcasts), and other electronic communication devices (for instance, Internet streaming).
A growing tendency is for a single medium to cover a broad range of topics or events and for a single set of content to manage many types of media. Broadening the scope of a medium also leads to media diversity, which makes information more accessible to a larger audience. In a very broad sense, it also makes the audience more informed about a topic and this, in turn, leads to a significant educational benefit.
In the past few years, some forms of online communication and community have emerged, notably blogging and social media. These new forms of communication have created new concerns regarding what constitutes a “social” medium. Broadly speaking, in a social medium communication takes place between people who interact with each other through an interactive platform. In contrast, the media is any physical form that disseminates a message or information.
However, the term media has become increasingly vague in recent years as it has been applied to a number of different things. This has led to the further broadening of the definition of media itself. For instance, contemporary academic debates have highlighted how digital technology has affected traditional forms of human communication. The result is that in recent years we have seen a proliferation of a wide range of new media forms, including web media such as blogging, social networking, image and video sharing, podcasts, videoconferencing, and live streaming. All of these new forms of communication have had a profound impact on the way we interact with each other and with the rest of the world.
In short, the term media refers to a number of different things. It can be used to refer to television, radio, cinema, publishing, advertising, and other sorts of electronic media. It can also refer to the way in which these various electronic media are shared and communicated. In this way, the term media has a broader meaning than simply referring to communication.